![]() On the other hand, Wood also points out that excessive specificity of solutions also runs into trouble, because some patients look for general solutions, in order to save their time and effort. This form of general assumption may not satisfy the specific needs of the patients. For example, when it comes to diabetes, “…developers and doctors are thinking about people as diabetics, rather than as people living with diabetes”. Rather, the clinics/hospitals focus on general assumptions. He highlighted the problem that mobile based applications are not providing what the patients require. What Sort of Solutions are Being Provided?Īnother important point in providing a patient-centric method is raised by Douglas Wood. As mobile health approach is quickly becoming the strategic priority of many healthcare organizations, Mayo Clinic has actually set itself as a trendsetter in providing mobile based solutions to its patients.Ģ. Much like Cleveland Clinic, which is improving its image based on its Patient Centricity, Mayo Clinic’s app is designed to comply with what the patients want, rather than what the clinic wants to force upon them. The first approach that Mayo Clinic is adopting is to some extent easy to understand and follow. “People know a lot about their own health and what they want to do…If we just let them, they'll do well.” – Douglas Wood, MD, Medical Director at Mayo Clinic’s Centre for Innovation. So how is Mayo Clinic cashing in this opportunity to lead in providing enhanced patient experience with the help of its digital app? And what more steps could be taken by Mayo Clinic to improve their patient experience? Here are a few insights: Mobile visits now account for 57.1%, of Mayo’s monthly online visits…” According to Mark Brohan, “ Mayo has one of the most advanced mobile healthcare platforms among Digital Hospital 500 organizations. ![]() Not to mention that Mayo Clinic currently leads in The 2018-19 Best Hospitals Honor Roll survey conducted by US News. To improve the patient care-satisfaction, certain digital options need to be adopted, like Mayo Clinic, that went with a digital app they launched back in 2012. The business of any hospital, clinic, or pharmacy depends on how they treat their patients, both with the ‘actual’ treatment procedure, and the way the patient is treated as a ‘customer’. The healthcare industry, like any other, is extremely competitive, where hospitals, clinics and pharmacies must be innovative to their full extent, in order to improve their brand image relentlessly. Is the digital world ‘forcing’ industries to adopt digital solutions or are the industries ‘opting’ to go digital because there is no other choice? No matter which school of thought one belongs to, it is no wonder, that digitization is the future that needs to be adopted today.
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